DESIGNER

Beauty

I grew up in a family that revolved around beauty. My mother graduated in photography from what is today the renowned Gerrit Rietveld academy, while my father traded 16th and 17th century paintings.

My father used to take me to museums, where he told me all about the artists and the time they lived in. He taught me to place the objects I see in their historical context.

The designer in me

I discovered the designer in me when I moved house, and could not find any lamps to suit my taste. So I decided to take a welding course and started designing my own lamps. My designs were simple enough for me, just starting out as an amateur welder, to make them myself. I had found my calling.

A turning point

As my metal skills improved, I was able to make increasingly complex designs and felt I was headed in the right direction. Then, suddenly, my back gave out. Steel literally became too hard for me to handle.

In bed with a herniated disk, I discovered the world of 3D design software. From one day to the next, everything seemed possible – I could design for any material!
While discovering this new world, my basic principle is still that the execution of the designs has to be simple.

Finding my identity

As I am completely self-taught, getting to where I am has taken me a relatively long time. This means I have developed my own individual, independent visual language.

Although in practice, I often find myself reinventing the wheel, this also means I don’t only know it works, I also understand why. And so my ‘ wheels’ often function and look slightly differently from their traditional counterparts. My quest for the essence of beauty is defined by the alchemy of proportions, materials and the tension between form and function.

Rein Roelofsz